In The Pursuit: A Survival Guide to Owning Insights
By Maru/Blue
Agencies use insights – but too often they don’t own them. In this agency survival guide, find out how to direct what information is gathered, when and how.
Rory Sutherland, Monzo and sky on why the best ideas don’t always make sense
By ALF Insight
Why do some of the best ads defy logic? Rory Sutherland chats all things behavioural economics with Monzo’s Tristan Thomas and Sky Studios’ Gary Davey in ALF Insight’s new podcast, On Brand.
TAKUMI Hires MAD//Fest Advisor Keane-Dawson as Group CEO
Influencer marketing service Takumi has bolstered its international growth plans by appointing Mary Keane-Dawson as Group CEO. A founding partner of MAD//Fest and MAD//Picnic, TAKUMI has embarked on an ambitious…
GSK’s Jerry Daykin: Crude blocklisting is damaging diversity
Advertisers must refine their approach to keyword blocklisting or they risk contributing to the diversity in media problem, says GSK Media Director Jerry Daykin.
Industry execs call for action on ethics at 99//Club launch
Addressing ethics in digital advertising, embracing diversity and revamping education were among the challenges discussed at the 99 Club, a new MAD//Fest and New Digital Age initiative launched last week.
MAD//Fest Investor Mediatel Takes Majority Stake in Glug
Like MAD//Fest, the excellent Glug Events were born in the pub. Now they also have a common shareholder in Mediatel…
Behind the Scenes: The MAD Duo Disrupting the Events Industry
MAD//Fest + MAD//Picnic founders Ian Houghton + Dan Brain visited the recording studio last week to record a behind-the-scenes podcast with our friends at New Digital Age. “MAD//Fest has rapidly…
MAD//Fest Poaches London Brunch Festival Founder
London Brunch Fest Founder Ian Carpenter has joined MAD//Fest full time as our first Head of Business Development.
The “integrators”: Why fusing creativity data drives marketing performance
Spotify + Burger King are just two brands that have leveraged the power of data + creativity. Datasine explain how…
Avoid Digital Darwinism: 5 Tips for Brands in 2020
By Appetite Creative
Disruption is no accident + brands who get-to-grips with immersive will benefit, says Jenny Stanley, Appetite Creative’s Managing Director.
Quickfire interview: Benny Bonsu, Head of Women’s Sport, GiveMeSport
Meet GiveMeSport’s Benny Bonsu, a tour de force in women’s sport + media.
P&G, Rankin + London 2012 marketing leader line-up for Future of Brands
P&G’s Katharine Joy Newby Grant, photographer Rankin + London 2012 marketing visionary David Magliano are among the speakers at Mediatel’s Future of Brands event next month – here’s the lowdown on what’s happening.