Why Marketers Should Always Focus On The Bottom Line

brand, Marketing, podcast

OFX Head of Marketing for Europe Richard Levy talks about the best marketing books for self-educating, following inspirational marketers and learning the financial value of your activity in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton explains.

Bringing The Humanity Into Data Analysis

By Analytic Partners
AI, creativity, data, Insight, machine learning

Adding human creativity and insight to data analysis is where the real power in marketing lies, says Analytic Partners Director Justine O’Neill.

RCS: The Next Revolution In Business Messaging?

mobile, RCS

Rich messaging is ready to complement SMS, introducing an exciting world of video sharing, conversational commerce and service bots to the messaging space, says MEF’s Joanne Lacey.