Navigating different consumer attitudes coronavirus is a tricky task most marketers are having to navigate right now. Maru/matchbox VP Kyle Davies explains why a one-size-fits-all approach won’t work with the 4 key mindsets in the UK, US and Canada.
The easing of lockdown restrictions may not see an immediate return to traditional consumer movements and geolocation technology can be a string in the bow for advertisers looking to tap into ‘the power of place’. Find out how in this handy guide from Digital Element.
Estée Lauder VP Global Brand Technology Sowmya Gottipati talks relationship building and AI in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton explains.