Specsavers Marketing + Ecommerce Director Chris Carter explains why abandoning the company’s marketing plan at the start of the pandemic enabled it to successfully adapt, innovate and ditch ineffective marketing practices at MAD//Fest x DMEXCO@home 2020.
Marketers need to balance uncertainty with ambition and value their mental health during the pandemic, says WalkMe Head of International Marketing Luna Froumine, the latest guest on MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton shares the conversation.
Outdoor ads often get more attention than digital ads but prevailing pricing models put the OOH industry at an unfair disadvantage, writes Lumen MD Mike Follett.
Sorrell, Sutherland and getting inside the head of CMOs, there’s much to look forward to at MAD//Anywhere on 11-12 Nov. Here’s our preview.
The world’s largest spice and herb food firm is seeking scalable personalisation solutions that provide mealtime inspiration in a £20k MAD//Anywhere pitch.
Diageo’s call out to start-ups follows recent investment in technologies such as shoppable live streams, AR and conversational commerce.
Understanding the relationship between attention and emotion could unlock a rich seam of value for marketers, says Mike Follett, Lumen’s MD.
Brands must stop treating customers like “abstract concepts” if they are to raise their game, says Kristof Fahy, Moonpig’s CMO.
Strong leadership has enabled Nestlé’s innovation function to adapt quickly to the current pandemic, says Global Innovation Director Gerardo Mazzeo, this week’s guest on MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton shares the conversation.
Platforms must follow Google and Snapchat’s example and take a stand against irresponsible ‘beautification’ of selfies, argue
VCCP’s Peter Gasston and Nicky Palamarczuk.
Barbarian ECD Resh Sidhu gives a powerful MAD//Fest x DMEXCO@home talk on why marketers must stop adding to the pollution and embrace courageous change + innovation.
Strike the right chord and sonic branding can emotionally engage customers, create innovative experiences, and improve ad recall, says Paul Reynolds, MassiveMusic’s MD.