Tough Truths – What Does COVID-19 Mean For New Business?
Coronavirus shock will turn into new business development strategies. Share your thoughts in this new survey from Upfront BD.
The Only Metric You Need to Measure Your Marketing Campaign’s Success
By Algorix
Want to know what works and what doesn’t? AlgoriX explain the pros, cons and applications of various marketing analytics metrics.
Fighting fit: how exercise studio brands are adapting to isolation
By James Bates
Marketer James Bates explores social media and online are shaping the fitness industry’s response to coronavirus.
Ice Lolly CMO: Why Marketing Needs A Reset
Time For A Reset podcast host Paul Frampton and Icelolly CMO Simon Lloyd discuss why tumultuous times require a different approach to marketing.
6 Brilliant Brand Responses During Coronavirus
By Dan Brain
Global brands have been flexing their creative muscle and doing the right thing. Here’s 6 of the best…
Attention to Advertising Even Higher During Coronavirus Outbreak
By Lumen
New research from Lumen shows that attention to digital and print advertising in the past week has been higher than usual. Print advertising in particular is currently generating 21% more…
Mining Hidden Gems – How to Really Find the Right Influencer Partner
By Impact
When it comes to influencer marketing, big names and follower counts drive big results, right? Sometimes. There’s a real secret to a high-performance influencer marketing programme…
[Podcast] Rory Sutherland’s On-Brand: Refreshing your brand and establishing trust
By ALF Insight
Rory chats to Mark Evans, Managing Director of Marketing and Digital for Direct Line, about their new ‘We’re On It’ campaign, the importance of establishing trust in advertising and the benefits of neurodiversity in the workplace.
Finding Positives Amid the Corona Chaos
Innovation, creativity and good ethics are enabling businesses to find positives in these challenging times, say Dan Brain, MAD//Fest London’s Co-founder and Content Director.
Note to Mary Meeker: Time spent with a medium does NOT equal time spent with advertising on that medium
By Lumen
eye tracking research from Lumen shows that not all impressions are created equal: digital ads get much less actual attention than press ads. This goes some way to explain why smart advertisers continue to invest in press, despite what Mary Meeker advises.
The Future of Feedback: Consumer interest in new ways of doing research
By Maru/Blue
At its heart, market research is all about communication. We ask questions and collect answers. But do the people we get answers from represent reality? Does the way we collect information reflect the way people communicate today? And what about tomorrow? Read on to find out…
How do I join the Attention Council?
Forget The Style Council, The Attention Council is a new group set up to shout attention to the top of digital advertising metrics. Founding member and Lumen MD Mike Follett explains why attention matters.