Reckitt Benckiser Global Content + CX Director Lindsay Barrett speaks to Shiny New Object and Automated Creative Founder Tom Ollerton about how psychology defines human behaviour and why it has an important role in marketing leadership.
Agility, nimbleness and maintaining KFC’s distinctive brand voice has been crucial in adapting to the pandemic, according to Marketing Director Jack Hinchcliffe.
Transgender tech entrepreneur and former NeoSearch@Ogilvy CEO Zoë Chowney explains how businesses and individuals can benefit by supporting LGBTQ+ staff at MAD//Anywhere 2020.
Waze UK Country Manager Ruairidh Roberts shares how technology is transforming the way drivers explore the world around them and creating new opportunities for brands in ‘the last mile’ at MAD//Anywhere in Nov 2020.
Sir Martin Sorrell’s provocative MAD//Anywhere keynote painted a positive outlook for the ad industry and issued a rallying call for CMOs to take back control of marketing.
Spirable saw off stiff competition from top global start-ups to secure a £20k personalisation brief from global food firm McCormick at MAD//Anywhere last week.
Malaysia Airlines Head of Marketing – UK and Europe Richard De Villa speaks to Shiny New Object and Automated Creative Founder Tom Ollerton about why he’s a fan of virtual events and the benefits of working in an industry that values sharing.
Interactive gaming platform The Q will partner with Diageo after winning a £20k innovation pitch at MAD//Anywhere last week.
Judges praised MAD//Fest’s growth and ability to punch above its weight at this week’s Conference Awards 2020 ceremony.
Mondelēz Global Innovation Director Gil Horsky explains why Mondelēz is breaking the FMCG innovation model with a more agile, experimental and collaborative approach.
MMD Smart’s Ira Cohen explains how brands can use SMS during the pandemic to build long-lasting relationships with customers.
Lulumelon’s Carolina Ferreira Lopes speaks to Shiny New Object and Automated Creative Founder Tom Ollerton about the activewear retailer’s ambition of connecting online and offline brand experiences.