Rory chats to Mark Evans, Managing Director of Marketing and Digital for Direct Line, about their new ‘We’re On It’ campaign, the importance of establishing trust in advertising and the benefits of neurodiversity in the workplace.
eye tracking research from Lumen shows that not all impressions are created equal: digital ads get much less actual attention than press ads. This goes some way to explain why smart advertisers continue to invest in press, despite what Mary Meeker advises.
At its heart, market research is all about communication. We ask questions and collect answers. But do the people we get answers from represent reality? Does the way we collect information reflect the way people communicate today? And what about tomorrow? Read on to find out…
Forget The Style Council, The Attention Council is a new group set up to shout attention to the top of digital advertising metrics. Founding member and Lumen MD Mike Follett explains why attention matters.