WFH Marketers Must Value Their Mental Health And Adjust To “The Next Normal”

adtech, coronavirus

Marketers need to balance uncertainty with ambition and value their mental health during the pandemic, says WalkMe Head of International Marketing Luna Froumine, the latest guest on MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton shares the conversation.

Attention And Emotion: A Chicken Or Egg Situation?

By Lumen
advertising, Attention, brand, content, Facebook, social media, TV, YouTube

Understanding the relationship between attention and emotion could unlock a rich seam of value for marketers, says Mike Follett, Lumen’s MD.

Podcast: How COVID-19 Has Changed Nestlé’s Approach To Innovation

leadership, start-ups

Strong leadership has enabled Nestlé’s innovation function to adapt quickly to the current pandemic, says Global Innovation Director Gerardo Mazzeo, this week’s guest on MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton shares the conversation.