Control v Exposed CEO – EMEA Paul Frampton explains why we need to build a new marketing operating system that engages ad tech providers, brands and agency planners.
The rise of smartphones has had a profound impact on our lives, from the way we work, to our sleep patterns and the way we engage with different types of content.
The ubiquitous nature of mobile in everyday life presents marketers with both challenges and opportunities. If content is readily available everywhere, consumer attention is falling and time is a finite resource, how do you cut through and create better performing campaigns?
Sharethrough’s ‘Assessing Visual Focus, Message Processing & The Ability To Strengthen Associations Through Mobile Native Advertising’ report provides a neuroscience perspective on how well crafted native ads can overcome declining consumer attention and lead to better engagement and conversion rates. Download your copy now.
Content is critical to any modern marketing strategy – But creating the content is only half the challenge. PwC France’s marketing director Jean-Paul Bouteloup, and Rakuten Aquafadas’s Stéphane Dayras look at how you can deliver high-quality content experiences across every device, and how PwC is using modern technology to do that.
Experience covers everything around content – how it looks, how it’s structured, and how cohesive it is with the rest of your brand’s presence. It’s the context to your content. Whatever content you’re producing, and however it’s distributed – it’s time to think about how users are experiencing it.
Content is a key component of any modern business strategy. It can help with a myriad of objectives; increasing revenue, decreasing costs, engaging your customers, training employees. The list goes on.
Every piece of content you produce should be working towards an end goal, but deciding exactly which goal can be tough. To get this right, it’s important to ensure that your content strategy is actually serving your business strategy.