Navigating different consumer attitudes coronavirus is a tricky task most marketers are having to navigate right now. Maru/matchbox VP Kyle Davies explains why a one-size-fits-all approach won’t work with the 4 key mindsets in the UK, US and Canada.
Digital marketers can improve conversions with a few simple changes. Learn how with this useful guide on the do’s and don’ts of landing pages in this useful guide from Taboola.
The easing of lockdown restrictions may not see an immediate return to traditional consumer movements and geolocation technology can be a string in the bow for advertisers looking to tap into ‘the power of place’. Find out how in this handy guide from Digital Element.
Marketers can buck the trend of consumer indifference to advertising – but simplicity is key. Lumen MD Mike Follett explains.
Coronavirus, Brexit and the end of cookies have created challenges for CPGs and retailers. LiveRamp’s Martin Wallace explains how data is defining their responses.
Estée Lauder VP Global Brand Technology Sowmya Gottipati talks relationship building and AI in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton explains.
99//Club Digital Festival will see top brands share big ideas in 99 seconds on innovation, growth and creativity.
Wide regional and cultural variations in attitudes to advertising have emerged since the global outbreak of coronavirus, according to a new study from video advertising JV Union.
Coronavirus means your brand is changing fast. Make sure you challenge existing thinking and don’t miss the switch, says Andrew Grenville, Maru/Blue’s Chief Research Officer.
IP geolcation is riddled with myths and misconceptions. Download this Digital Element guide to separate fact and fiction.
Rapper Travis Scott’s celebrated 10 minute gig on Fortnite shows how brands can activate with impact in today’s digital world, writes Jenny Stanley, Appetite Creative’s MD.
Genuine content and building trust are the keys to successful native ad campaigns. Get this new e-book from Taboola for hints, tips and insights on how to create more effective native content.
