Avon + Diageo £20k pitches: PITCH//IT finalists revealed
Meet the start-ups and scale-ups who will be pitching for £20k innovation pilots with Diageo + Avon next week.
MAD//Fest sold out: here’s what you need to do if you’ve got a ticket
Ok, tickets for MAD//Fest didn’t sell out quite as quickly as Glastonbury, but next week’s expanded event is sold out for the second year running. If you’re lucky enough to…
10×10 interview: Leigh Gammons, Chief Growth Officer, Cognifide
Cognifide’s Leigh Gammons has had a ‘Ulrika’ moment – customer experience.
10 questions with… James Thompson, Chief Brand + Beauty Officer, Avon
The world wants kindness and brands could benefit, says James Thompson, Avon’s Chief Beauty Officer.
Television is thriving in the world of ‘total video’
By RTL AdConnect
Video is leading a transformation of TV and addressing advertisers’ need for reach + transparency, according to a new report from RTL AdConnect.
Experiential marketing: How can we deliver unique customer experiences in a digital world?
The intersection of the experiential and the digital is a rich seam of marketing opportunity for brands, says Jenny Stanley, Appetite Creative’s MD + Founder.
Anatomy of TikTok: How It Works + How To Use It
By TikTok
TikTok have produced a handy series of infographics for marketers looking to understand the anatomy and UX of this latest global social media phenomenon.
10×10 interview: Tim Etherington-Judge, Founder, Avallen Spirits
10 questions. 10 words. A 60 second snapshot of the lives of MAD//Fest speakers. This time it’s drinks industry legend and Calvados entrepreneur Tim Etherington-Judge. Who inspires you? Greta Thunberg…
How Tech is Driving Experiential Marketing
By George P. Johnson
AI and mixed reality technology has is raising the bar for immersive and experiential marketing, according to George P. Johnson.
How Data is Delivering New Creative Opportunities
By Attest
A bit like Ant + Dec or Chas + Dave, Creativity + Data are an inseparable dynamic duo, writes Attest’s Mark Walker.