Horses for Courses: How The Big Marketing Metaphors Work Together
By Lumen
Metaphors help us to make sense of marketing processes but they have their limitations, says Mike Follett, Lumen’s MD.
Why Marketers Should Always Focus On The Bottom Line
OFX Head of Marketing for Europe Richard Levy talks about the best marketing books for self-educating, following inspirational marketers and learning the financial value of your activity in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton explains.
New Data: 73% Marketers Have Upped Influencer Marketing Spend
Growth in spend cements influencer marketing as a core pillar of the marketing mix, according to a new report from influencer marketing agency, TAKUMI.
Black Friday And Cyber Monday: The Keys to Unlocking a Successful Golden Quarter in 2020
By Outbrain
Double down on data and diversify your channels if you want to succeed in what’s set to be the most dog-eat-dog Golden Quarter, ever experienced, says Outbrain Account Director Kelly Hayes.
Bringing The Humanity Into Data Analysis
By Analytic Partners
Adding human creativity and insight to data analysis is where the real power in marketing lies, says Analytic Partners Director Justine O’Neill.
RCS: The Next Revolution In Business Messaging?
Rich messaging is ready to complement SMS, introducing an exciting world of video sharing, conversational commerce and service bots to the messaging space, says MEF’s Joanne Lacey.
How Metaphors With Legs Can Take Your Thinking Further
By Lumen
Good metaphors inspired a creative revolution in advertising and can help us to see the world in a new light, explains Lumen MD Mike Follett.
More Innovation, Less Risk: Kimberly-Clark’s Eliat Cohen Basat On Changing Big Business
Kimberly-Clark’s Eilat Cohen Basat talks about start-ups, learning about new cultures and creating innovation pods in even the biggest, most rigid organisations in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton explains.
How To Broaden Your Horizons At MAD//Fest x DMEXCO@home
Get the lowdown on the superstars, challengers and global brands lining up for MAD//Fest x DMEXCO@home on 23-24 Sept.
Brand Advance’s Chris Kenna: How To Use Marketing For Good
Brand Advance’s Chris Kenna shares his experience of trading the military for marketing and explores how the industry can use its influence for good in this episode of the MAD Influence podcast.
TAKUMI Introduces “Creator-First” Influencer Marketing Division
TAKUMI X will be led by Jim Meadows and aims to deliver more relevant marketing content by putting creators in control.
Mondelēz Innovation Director: Why Brands Should Combine AI, Data And “Old School” Market Research
Director of Innovation SnackFutures at Mondelēz Gil Horsky talks about being ‘intrapreneurial’, combining new and old market research methodologies and the future of food tech in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton explains.