Bruce Daisley: The Era Of Office Culture Is Dead
Former twitter VP and best selling author Bruce Daisley explains why office culture is dead and how businesses need to embrace new ways of working.
Uber Case Study: Do CX Programmes Reflect How Customers Think Of Brands?
By Maru/Blue
Are your CX programmes out of date? Maru/Matchbox VP Research Sharan Duggal provides insight on Uber’s customer experience to explore whether legacy customer tracking systems are showing their age.
The 4 Most Common Marketing Metaphors – Why Mixing Them Is A Bad Idea
By Lumen
We use four key metaphors to make sense of marketing – the Journey, the War, the Relationship and the Exchange. Lumen MD Mike Follett explains why they should be handled with care.
Moët Hennessy’s Luis Spencer Freitas: Use Common Sense And Data To Understand Customers
Moët Hennessy’s Director of Omnichannel & CRM Luis Spencer Freitas talks about creating and testing customer hypotheses, using common sense and harnessing the power of data and AI in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton explains.
Are You Raising the Bar In Marketing? Speak at MAD//Fest x DMEXCO@home
We’re accepting speaker submissions for MAD//Fest x DMEXCO@home on 23-24 Sept, which will tackle the theme of ‘Raising the Bar’.
How ‘Deep’ Marketing Metaphors Can Fuel Poor Decision Making
By Lumen
Marketing metaphors can be a dangerous game but analysing how they work can unleash creativity, says Mike Follett, Lumen’s MD, in the first of a six-part series on language in marketing.
Last Call: Have Your Say On How AI Is Changing Marketing And Creativity
Share your views on how AI is changing marketing in this new report from MAD//Fest and RARE Design before 7 August and you could win a very cool AI prize (and tickets to MAD//Fest!)
Futurist Shivvy Jervis: Why Mixed Reality Is The Future Of Storytelling
Mixed reality can enable brands to tell more powerful and authentic stories, says Futurist and Futurescae248 Founder Shivvy Jervis.
Danone’s Sonika Patel: How Sonic Identity Can “Elevate Brand Love”
Danone’s VP Marketing for North America Sonika Patel explains why audio is an underrated tool for brands and the importance of marketing innovation in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton shares the conversation.
MAD//Fest + DMEXCO Ink Partnership To Create Unique Global Gathering
In possibly the best thing for Anglo-German relations since Jürgen Klopp joined Liverpool, MAD//Fest and DMEXCO have joined forces to announce MAD//Fest × DMEXCO@home – a virtual global gathering of…
Arsenal FC’s Ann Gacutan On Why Effective Communication Is Nothing Without Charisma
Automated Creative Founder Tom Ollerton chats to Arsenal FC’s Ann Gacutan about values, effective communication, and the difference between East and West in the latest episode of MAD//Fest’s partner podcast, Shiny New Object.
5 Strategies Brands Should Follow For the “New Normal” of Gaming
By Maru/Blue
What should brands be doing to attract and retain new players in the booming gaming industry? Maru/Matchbox’s Danna Kress shares 5 strategies to continue the boom.