Changes in consumer behaviour and new e-commerce players are creating a perfect storm for smaller and local retailers. VCCP Experience Strategy Director Jasper Bell shares what it takes to take on the big guns.
Check out all the 99//Club Digital Festival action as 99 speakers from brands like Coca-Cola, Missguided and Starling Bank share their big ideas in 99 seconds.
Snap Creative Director David Norris explains why the camera is the fastest way to communicate and the driving force behind 170m Snapchatters engaging with AR content daily at the 99//Club Digital Festival.
Mahabis CMO Olly Rzysko talks media, creative and consumer behaviours in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton shares the conversation.
The end of cookies is a golden opportunity for publishers to revamp their business models, enhance trust and grow revenues. Check out this handy e-book from LiveRamp to discover how.
Brands must avoid the lucky dip of marketing solutions if they are to emerge stronger from the pandemic, explains Analytic Partners’ Kevin O’Farrell.
These examples from Oreo, Glossier and Pressed Juicery raise the bar in content marketing – Taboola’s Sydney Mann lifts the lid on their success.
Missed our 99//Club Digital Festival wrap party with Defected? Get that Friday feeling and throw some shapes with all the action.
Lumen MD Mike Follett shares how brands and agencies are re-thinking attention after attending this week’s Attention Council event.
Coca Cola’s Valentina Torrusio envisions a world of “little walled gardens” where brands could exchange or sell customer data.
Publicis Group Head of Futures + Insight Tom Goodwin talks media, creative and consumer behaviours in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton shares the conversation.
Brands must put measures in place to avoid tone-deaf marketing and provide consumers with products and content they need. Linkfluence’s Matthias Jeanson explains.
