Whether you’re getting started with sponsored content or a seasoned pro, this guide from Taboola will help you to brush up on best practices.

Taboola has compiled this comprehensive list of tips, tricks, and recommendations for:
AD CREATIVES
Headlines and images that grab attention and clicks.

AUDIENCE TARGETING
Strategies for getting your content in front of the right people.

CONTENT
Mastering the post-click experience.

MEASURING SUCCESS
Seeking out the right KPIs in the right way

A/B TESTING
How and when to find out what really performs for you.