Maru/Blue believe the Agency – the owner of the account – should be the one directing what information is gathered, when and how. We believe a Research Roadmap – a plan for the future – should be part and parcel of every pursuit, to make sure agencies get the fresh information they need, when they need it. That’s why we’ve developed this survival guide to owning insights. It’s designed to provide inspiration for research roadmaps by walking you through a variety of work that meets your information needs.

We journey through:

  • Market Landscape
  • Creative Inspiration
  • Content Feedback
  • Innovation
  • Campaign ROI

We hope you enjoy the trip.