It’s been a strange week here in the UK. First 90s kids TV presenter Neil Buchanan is rumoured to be the real Banksy, next the government leaves us baffled by new coronavirus rules AND a weird Brexity Festival heading our way in 2022…
But if you’re more into broadening your horizons than Brexit and want something strangely brilliant, you’ll love MAD//Fest x DMEXCO@home (23-24 Sept). In fact, you’ll love the whole DMEXCO@home event!
Here’s why getting a ticket is a fine idea:
1. The MAD//Fest stage – fast-paced fun + frolics from global marketers
We’ve assembled a line-up of brand leaders, challengers, disruptors and agencies to tackle our 2020 MAD//Fest x DMEXCO@home theme, ‘Raising the Bar’.
Each speaker has just 3 minutes to present an opportunity, creative fix or idea that can enable the marketing industry to progress. You can draw inspiration by rattling through dozens of diverse sessions without the threat of information overload.
- Diageo Global Head of Innovation and Emerging Technology on the origin and rise of ‘shoppertainment’
- GSK’s Senior Media Director – EMEA Jerry Daykin on creating a manifesto for media
- Quiet Storm Founder and Creative Director Trevor Robinson OBE on why the industry needs to embrace the creativity of young people from diverse backgrounds
- Mondelez’s Global Innovation Director Gil Horsky on flipping the FMCG innovation model Digitas Head of Data Science and Analytics on how to make AI anti-racist
- Vodafone CMO Iris Meija’s call for marketers to show up in the boardroom and own decisions
- Wunderman Intelligence’s Global Director Emma Chiu on how clients and agencies alike can remain positive in a drought
Expect a fast-paced mix of ideas, inspiration and innovation and a window on what’s on the mind of the industry’s top client side and agency execs.
2. DMEXCO’s feast of content where ‘Attitude Matters’
If there was an event equivalent of a Netflix box set marathon, it’d be the DMEXCO@home conference. The programme is packed with 20 hours of content and over 500 speakers who will be tackling the 2020 DMEXCO theme, ‘Attitude Matters’.
Speaker highlights include Burger King Global CMO Fernando Machado, Facebook Chief Diversity Officer Maxine Williams, Nestlé Global Head of Media + Agency Operations Tina Beuchler and Foursquare Founder Dennis Crowley, to name a few.
Live streamed from two studios in Cologne, DMEXCO@home also features all the deep dives and masterclasses you could possibly wish for – essential viewing for content-hungry marketing execs looking to understand the latest trends, innovations and commercial developments.
And if you decide to watch all the action Netflix-style sat in your pyjamas on the sofa with a tub of ice cream, that’s fine by us (just clear the debris before any Zoom calls!)
3. The DMEXCO@home platform
One of the key reasons people attend annual global shindigs like MAD//Fest and DMEXCO is to get a shortcut on new technologies, products and opportunities.
This year is no exception and DMEXCO have developed an incredible platform to check out what’s now, new and next without having to spend hours buried in trade mags.
You can use the platform to strike a conversation in the virtual café, get interest-based networking recommendations through DMEXCO’s discovery graph and connect one-to-one with that marketer you’ve been meaning to meet.
Hopefully this time next year you’ll be able to share a beer with your new contacts in Cologne, but 2020 need not be a write off for discovering new people, partners and solutions.
4. The party
We can’t say too much about this at the time of writing but we can guarantee the DMEXCO@home closing party on 24 September is going to be THE BOMB. Get a ticket and you’ll be dialled into a live streamed virtual club experience from a legend of house music + the man behind some of dance music’s catchiest tunes. Look out for the announcement next week.
So if 2020 hasn’t dented your hunger for discovering new things, connecting with like-minded people and getting a head-start on future trends, make sure you get your ticket for MAD//Fest x DMEXCO@home and enjoy a genuinely unique digital experience on 23-24 Sept.
Use this link to get a DMEXCO@home pass for €99 and get a free digital ticket for MAD//Fest London.