High Impact Ads: 4 Fantastic Fast-Turnaround Coronavirus Campaigns
By Taboola
Innovative work from Ford, Budweiser, Guinness and Vodafone has shone during the pandemic, says Taboola’s Sydney Mann.
Insight: Think Esports Is For Male, Teenage Geeks? You’re Wrong
By Maru/Blue
Discover what’s driving growth, audiences and sponsorship in the booming Esports market with this handy white paper from insights specialists Maru/Matchbox.
“Bin The Books + Be More Punk”: Vicki Maguire On Why The Sex Pistols Beat Marketing Experts
Havas Chief Creative Officer Vicki Maguire called on brands to “bin the Byron Sharp” and be more punk at the 99//Club Digital Festival last month.
Event Invitation: Hear GSK, AB InBev and Dentsu On The Rise Of The Attention Economy
By Lumen
The Attention Council’s June Summit will bring together brands, agencies and tech players to explore the latest trends and insights in advertising attention.
Why Every Business And Movement Needs To Learn From #BlackLivesMatter
#BlackLivesMatter is a shining example for brands, businesses and movements looking to effect change, says Author Sam Conniff.
Paul Frampton: “We Are Failing Adland’s Next Generation Of Talent”
Nepotism is rife in adland and the industry needs to do more to support young talent dealt a further blow by coronavirus, argues Control v Exposed EMEA President Paul Frampton.
Why Confirmation Bias Is A Threat To Good Decision Making
By Maru/Blue
History is littered with examples of confirmation bias leading to poor decision making – and that’s a warning for brands + insight specialists, says Maru/Matchbox Chief Research Officer Andrew Grenville.
The Coronavirus Fightback: 5 Ways To Boost User Experience And Drive Conversions
By Anything
Coronavirus has accelerated ecommerce trends and put your website under more pressure to deliver on experience and conversions. Anything’s Jonny Wilcox explains what you can do today to improve performance.
Life After Cookies: How We Need To Rebuild And Why Workarounds Won’t Work
By LiveRamp
LiveRamp’s Christian Carlsson calls for marketers to embrace trust and transparency in the post cookie world and warns against workarounds like ‘fingerprinting’.
Heineken On Why Growth Hacking Isn’t Just For Start-ups
The Heineken Company Head of Data Driven Commerce Matt Rix talks about growth hacking for large businesses in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton explains.
Coronavirus Content Strategies: 5 Customer-Centric Campaigns That Worked
By Taboola
Brands like Headspace, Cottonelle and Girls Night in have excelled during the coronavirus crisis with customer-first and authentic content campaigns. Taboola’s Sydney Mann explains their success.
‘Cribs’ With Rory Sutherland: Gadgets, WFH + Where Marketing Goes Next
Watch the 99//Club Digital Festival’s Thursday finale – Cribs with Rory Sutherland. It’s predictably brilliant.