How Carro Is Using Digital Customer Experience To Disrupt The Car Industry
Carro Global CMO Manisha Seewal explains how digital technology has transformed the experience of buying a car during the pandemic.
Tom Goodwin: Don’t Fall Into The Trap Of These 8 Really Stupid Modern Marketing Myths
Many marketing beliefs are in fact myths and rejecting them will enable the industry to progress, says Digital Darwinism Author and Futurist Tom Goodwin.
2020 Was No Turkey: Here’s How MAD//Fest Is Shaping Up in 2021
MAD//Fest Co-founder and Commercial Director Ian Houghton reflects on the MAD moments of 2020 and the global expansion of the brand in 2021.
Missed A MAD//Anywhere Session? They’re All On Our YouTube Channel
Missed a session at MAD//Anywhere or just want to relive the magic? Head over to our YouTube channel to get all the action wherever you are, whenever you want.
How Dizzee Rascal Helped Waze To Boost Customer Engagement
Waze UK Country Manager Ru Roberts explains how the app’s celebrity co-pilot feature boosts customer engagement in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton shares the conversation.
Why Vodafone Is Re-Thinking What It Means To Be Customer-Centric
Vodafone Customer + Marketing Director Maria Koutsoudaki explains why the pandemic has prompted the brand to sharpen its focus on the customer and elevate the status of purpose.
Rory Sutherland: Marketers Underestimate The Power Of “Simultaneity”
Simultaneous behaviour responses accelerate change and can unlock exciting marketing and innovation opportunities, says Ogilvy Vice-chair Rory Sutherland.
Patagonia Marketing Director Alex Weller: “Our businesses and platforms have incredible power” to deliver action
Patagonia EMEA Marketing Director Alex Weller explains how the brand uses its platform to connect customers with grassroots organisations and promote action on environmental issues.
Podcast: Eagle Eye’s Catherine Titherington on using Data and Psychology to Improve Consumer Engagement
Using AI-based advertising and data to drive offline sales is Eagle Eye HEad of Brands Catherine Titherington’s Shiny New Object. Host and Automated Creative Founder Tom Ollerton shares the conversation.
Concrete jungle to 4,000-strong alfresco festival: MAD//Fest to make summer switch + turn Shoreditch car park into 2021’s hottest festival
Summer makeover for MAD//Fest London will address demand for a distinctive destination UK festival and fuel international growth plans, says MAD//Fest London Co-founder Ian Houghton.
Reckitt Benckiser’s Lindsay Barrett On Why Psychology In Marketing Leadership Matters
Reckitt Benckiser Global Content + CX Director Lindsay Barrett speaks to Shiny New Object and Automated Creative Founder Tom Ollerton about how psychology defines human behaviour and why it has an important role in marketing leadership.
KFC Marketing Director Jack Hinchcliffe: “Whilst Everyone Played The Violin, We Played The Banjo”
Agility, nimbleness and maintaining KFC’s distinctive brand voice has been crucial in adapting to the pandemic, according to Marketing Director Jack Hinchcliffe.