How Carro Is Using Digital Customer Experience To Disrupt The Car Industry
Carro Global CMO Manisha Seewal explains how digital technology has transformed the experience of buying a car during the pandemic.
Carro Global CMO Manisha Seewal explains how digital technology has transformed the experience of buying a car during the pandemic.
Many marketing beliefs are in fact myths and rejecting them will enable the industry to progress, says Digital Darwinism Author and Futurist Tom Goodwin.
MAD//Fest Co-founder and Commercial Director Ian Houghton reflects on the MAD moments of 2020 and the global expansion of the brand in 2021.
Missed a session at MAD//Anywhere or just want to relive the magic? Head over to our YouTube channel to get all the action wherever you are, whenever you want.
Waze UK Country Manager Ru Roberts explains how the app’s celebrity co-pilot feature boosts customer engagement in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton shares the conversation.
Vodafone Customer + Marketing Director Maria Koutsoudaki explains why the pandemic has prompted the brand to sharpen its focus on the customer and elevate the status of purpose.
Simultaneous behaviour responses accelerate change and can unlock exciting marketing and innovation opportunities, says Ogilvy Vice-chair Rory Sutherland.
Patagonia EMEA Marketing Director Alex Weller explains how the brand uses its platform to connect customers with grassroots organisations and promote action on environmental issues.
Using AI-based advertising and data to drive offline sales is Eagle Eye HEad of Brands Catherine Titherington’s Shiny New Object. Host and Automated Creative Founder Tom Ollerton shares the conversation.
Summer makeover for MAD//Fest London will address demand for a distinctive destination UK festival and fuel international growth plans, says MAD//Fest London Co-founder Ian Houghton.
Reckitt Benckiser Global Content + CX Director Lindsay Barrett speaks to Shiny New Object and Automated Creative Founder Tom Ollerton about how psychology defines human behaviour and why it has an important role in marketing leadership.
Agility, nimbleness and maintaining KFC’s distinctive brand voice has been crucial in adapting to the pandemic, according to Marketing Director Jack Hinchcliffe.