3 CMOs Will Be Delivering Action at Picnic

advertising, Conference, Marketing, media

We’ve lined-up some fantastic CMOs to tackle MAD//Picnic at the Beach’s ACTION! theme on 9 July…Here’s 3 to get you in the mood.

The New Reality of Digital Advertising in a Cookieless World: A Conversation with Digital Element’s Rob Friedman

By Digital Element

The recent announcement that Google Chrome will phase out third-party cookie support has brought us closer to the new reality of digital advertising in a cookieless world. We talk to Rob Friedman, Digital Element’s co-founder and EVP about how advertising and marketing businesses across the spectrum can ensure they are getting the most out of their targeting solutions.

Generational Workplace Thumbnail

[Infographic] Generational Differences in the Workplace

By Maru/Blue

The working environment has gone through a major transformation over the last decade. For the first time in modern history, the workforce consists of up to five generations at a time. But how different is one age group from another? We asked Americans from our Maru Springboard America community to find out.

Pixel Eye Tracking

Secrets of the Skip Button

By Lumen

If you look at the skip button on YouTube, you’re not alone – Eye tracking can help optimise your YouTube creative.

MAD//Picnic 2020: Action, not Clacton!

adtech, advertising, Conference, diversity, Marketing

This year’s MAD//Picnic is all about action. It’ll also be the most productive day you’ll ever spend on a beach…

How Retailers Can Reduce Wasted Data

By Digital Element

The term “data exhaust” has been bandied about for several years – used to describe data that companies toss out, feeling it provides little or no value to their core business. But, as Digital Element explain; with minimal augmentation, this kind of data can be a gold mine.

Retro TV

Why Does Anyone Still Advertise on TV?

By Lumen

New research from Ebiquity confirms that not all video ad impressions are created equal. Using attention data from Lumen, they show why TV rules – for now.