Why Confirmation Bias Is A Threat To Good Decision Making

By Maru/Blue
market research, Marketing, neuroscience

History is littered with examples of confirmation bias leading to poor decision making – and that’s a warning for brands + insight specialists, says Maru/Matchbox Chief Research Officer Andrew Grenville.

Heineken On Why Growth Hacking Isn’t Just For Start-ups

advertising, brand, data, digital marketing, growth, innovation

The Heineken Company Head of Data Driven Commerce Matt Rix talks about growth hacking for large businesses in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton explains.