How Dizzee Rascal Helped Waze To Boost Customer Engagement

apps, podcast, shiny new object, voice

Waze UK Country Manager Ru Roberts explains how the app’s celebrity co-pilot feature boosts customer engagement in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton shares the conversation.

Concrete jungle to 4,000-strong alfresco festival: MAD//Fest to make summer switch + turn Shoreditch car park into 2021’s hottest festival

99//Club Digital Festival, adtech, advertising, agencies, brand experience, creative, creativity, customer experience, data, Diageo, digital advertising, digital marketing, disruption, innovation, MAD//Anywhere, MAD//Fest, MAD//Fest x DMEXCO@home, Marketing, martech, media

Summer makeover for MAD//Fest London will address demand for a distinctive destination UK festival and fuel international growth plans, says MAD//Fest London Co-founder Ian Houghton.