Waze UK Country Manager Ru Roberts explains how the app’s celebrity co-pilot feature boosts customer engagement in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton shares the conversation.
AI, omnichannel, personalisation, podcast, shiny new object
Using AI-based advertising and data to drive offline sales is Eagle Eye HEad of Brands Catherine Titherington’s Shiny New Object. Host and Automated Creative Founder Tom Ollerton shares the conversation.
Reckitt Benckiser Global Content + CX Director Lindsay Barrett speaks to Shiny New Object and Automated Creative Founder Tom Ollerton about how psychology defines human behaviour and why it has an important role in marketing leadership.