AI Must Prove Its Creative Relevance To Drive Adoption

AI, creativity, innovation, machine learning

Tech firms must prove the creative value of AI and machine learning and avoid glossy buzzwords if they are to become a mainstay in marketing. RARE Design MD James Hirst explains.

How to Disrupt the Market and Support Sustainability Without Breaking the Bank

brand, disruption, ethics, innovation, podcast

Triodos Bank Head of Marketing + Communications Zoe Sear talks about her approach to creating organic advocacy for her brand, how to learn to use data and insight and how to challenge clients’ desired outcomes for the best in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton explains.

How Using Original Content Can Create a Powerful Connection to Consumers

brand, content, streaming

Mailchimp Head of Marketing Talia Gerecitano talks about growing a marketing career, the rise of streaming and content services and how content can strengthen bonds with customers in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative. Founder Tom Ollerton explains.

Why Marketers Should Always Focus On The Bottom Line

brand, Marketing, podcast

OFX Head of Marketing for Europe Richard Levy talks about the best marketing books for self-educating, following inspirational marketers and learning the financial value of your activity in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton explains.