AI Must Prove Its Creative Relevance To Drive Adoption
Tech firms must prove the creative value of AI and machine learning and avoid glossy buzzwords if they are to become a mainstay in marketing. RARE Design MD James Hirst explains.
Whitepaper: How To Turn Wasted Data Into Dollars
By Digital Element
Check out this insight from Digital Element to discover how to turn underutilised data into revenue, loyalty and customer experience opportunities.
How to Disrupt the Market and Support Sustainability Without Breaking the Bank
Triodos Bank Head of Marketing + Communications Zoe Sear talks about her approach to creating organic advocacy for her brand, how to learn to use data and insight and how to challenge clients’ desired outcomes for the best in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton explains.
Deadline To Enter Live £20k Diageo and McCormick Pitches Is 5pm on 30 Oct
Start-ups and scale-ups will have the chance to pitch for £20k digital experience and personalisation briefs from Diageo and McCormick at MAD//Anywhere next month.
New Research: AI, Innovation & Creativity – Does the Reality Live Up to the Hype?
By RARE Design
Download this new study from RARE Design and MAD//Fest to find out how marketers are using AI and whether the reality lives up to the hype.
The Best Marketing Metaphors Are Ones That Make Sense to Your Audience
By Lumen
In the final piece of six part series, Lumen MD Mike Follett explains why the best marketing metaphors are ones that your audience is able to understand.
WATCH: Paul Frampton On How Marketing Technology and People Can Drive Growth
Technology and data can drive growth but marketers must remember they’re in the business of people, says Control v Exposed President EMEA Paul Frampton reflecting on an action-packed MAD//Fest x DMEXCO@home last month.
How Using Original Content Can Create a Powerful Connection to Consumers
Mailchimp Head of Marketing Talia Gerecitano talks about growing a marketing career, the rise of streaming and content services and how content can strengthen bonds with customers in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative. Founder Tom Ollerton explains.
Unlocking the Secret to Successful DTC Partnerships
Partnerships are a key driver of DTC growth and there’s science to making them successful, says Impact’s Owen Hancock.
Statement: The Future of MAD//Fest Is Physical, Digital and Global
Hear how MAD//Fest is evolving with new launches, partnerships and a summer transformation for our flagship show.
Horses for Courses: How The Big Marketing Metaphors Work Together
By Lumen
Metaphors help us to make sense of marketing processes but they have their limitations, says Mike Follett, Lumen’s MD.
Why Marketers Should Always Focus On The Bottom Line
OFX Head of Marketing for Europe Richard Levy talks about the best marketing books for self-educating, following inspirational marketers and learning the financial value of your activity in the latest episode of MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton explains.