3 CMOs Will Be Delivering Action at Picnic
We’ve lined-up some fantastic CMOs to tackle MAD//Picnic at the Beach’s ACTION! theme on 9 July…Here’s 3 to get you in the mood.
The New Reality of Digital Advertising in a Cookieless World: A Conversation with Digital Element’s Rob Friedman
By Digital Element
The recent announcement that Google Chrome will phase out third-party cookie support has brought us closer to the new reality of digital advertising in a cookieless world. We talk to Rob Friedman, Digital Element’s co-founder and EVP about how advertising and marketing businesses across the spectrum can ensure they are getting the most out of their targeting solutions.
[Infographic] Generational Differences in the Workplace
By Maru/Blue
The working environment has gone through a major transformation over the last decade. For the first time in modern history, the workforce consists of up to five generations at a time. But how different is one age group from another? We asked Americans from our Maru Springboard America community to find out.
Secrets of the Skip Button
By Lumen
If you look at the skip button on YouTube, you’re not alone – Eye tracking can help optimise your YouTube creative.
Northern Brands “Crying Out” for Influencer Marketing
Influencer marketing firm Takumi is targeting under-served northern brands after agreeing a partnership with MoreMedia.
Meet the inspirational women who have changed marketing
MAD//Fest asked leading execs to celebrate trailblazing, inspirational women who have made their mark on today’s marketing industry.
Get an Unfair Share of Attention in a Post-Cookie World
By Lumen
Attention data provides a contextual targeting tool to help advertisers find value in a post cookie world
Meet Brands Changing the Future Digital Commerce
Top brands will reveal how they’re shaping up for the future of digital commerce at a new not-for-profit event this spring.
Unilever’s Seb Bardin: Meet My Digital Heroes
Unilever Global Head of Acquisition and MAD//Fest Board Advisor Seb Bardin reveals his digital heroes…
MAD//Picnic 2020: Action, not Clacton!
This year’s MAD//Picnic is all about action. It’ll also be the most productive day you’ll ever spend on a beach…
How Retailers Can Reduce Wasted Data
By Digital Element
The term “data exhaust” has been bandied about for several years – used to describe data that companies toss out, feeling it provides little or no value to their core business. But, as Digital Element explain; with minimal augmentation, this kind of data can be a gold mine.
Why Does Anyone Still Advertise on TV?
By Lumen
New research from Ebiquity confirms that not all video ad impressions are created equal. Using attention data from Lumen, they show why TV rules – for now.